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More on Election, Social and Marketing
I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. And these observations have much more...
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Time to Drill Deeper
No, this is not an article about fracking, drilling for gas and oil in shale. This is about drilling down into big data. We’ve been using the term for a long time and it provides a useful metaphor for...
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So you want to be a (big) data hero?
Listen to tech vendors and the tool – HANA or Hadoop – is guaranteed to make you a data hero. Watch IBM commercials and each of their employees must already be a data hero. Data heroes are elusive,...
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